POLLO CAMPERO
Pollo Campero is the McDonalds of Central America. Beloved for its one-of-a-kind fried chicken, the brand has exploded stateside and only continues to grow. In 2023 we launched the 100th U.S. location; by 2025 there will be 225 Campero locations open for business across the country.
Working on this account has been a great exercise in brand building. We did it by placing Campero’s in-your-face-flavor right in the faces of American chicken lovers. We positioned the brand as the ‘chicken lover’s favorite chicken’ – developing social, TV, OLV, and print ads according to that strategic principle.
